The Paid Click is a brand compliance monitoring tool designed and developed by Virus Positive Technologies to monitor a brand's paid search advertisements and online promotions. The tool is designed to give digital brand protection by detecting trademark infringing ads and unauthorized web promotions. It monitors your PPC ads and web page content for compliance & regulatory issues.

With a vision to reduce the risk in affiliate marketing and protect brands from marketing fraud, VPT launched its extensive brand protection services in 2011. Our team of fraud detection experts has developed solutions and services to track, monitor, and analyze your affiliate networks and ensure compliance with internal and external guidelines.